Our Story

In 2008, a man knocked on the door at Seth Ellis Chocolates with a jar of sunflower seed butter and a challenge: create a candy cup his peanut-allergic son could eat. The chocolatiers got to work, inspired by the idea of a peanut butter cup for everyone. A jar of sunflower seed butter, a handful of test batches and a day later, they had cracked the code. Sun Cups were born.

Being a peanut butter cup for everyone is no small task. It calls for unseen levels of nut-free, gluten-free, Certified Kosher and Non-GMO Project Verified DELICIOUSNESS. And being the overachievers they are, the chocolatiers also made their creation all natural, using cacao from Rainforest Alliance Certified™ farms. That means the chocolate in Sun Cups comes from farms that look out for their workers and the planet. We wouldn’t have it any other way.

Milk Chocolate and Dark Chocolate Sun Cups debuted in 2009. And in 2011, we added Milk Chocolate Caramel Cups and Dark Chocolate Mint Cups to the lineup to spread the love to even more dessert-earners worldwide.

Today, our Boulder chocolate factory is buzzing around the clock churning out chocolate safe for tree nut, peanut, gluten, egg, soy, fish and shellfish allergies. As a bonus we included soy, corn, sesame, coconut and mustard!